Cargility

This internship focused on refining and strengthening Cargility’s brand presence through intentional design and strategic communication. Recognizing the importance of clarity, consistency, and trust in a customer-facing logistics platform, the project centered on evolving Cargility’s brand voice and visual identity to better connect with its audience.

A comprehensive style guide was developed to establish a cohesive tone and messaging system, branded social media templates, followed by updates across 10+ customer touch-points to ensure a unified brand experience. The website was redesigned to reflect the updated identity, with a strong emphasis on accessibility, intuitive navigation, and user trust.

To support business growth and partnership opportunities, a 20+ slide pitch deck was also created—visually and strategically aligned with the refreshed brand—serving as a compelling tool for communicating Cargility’s value and vision.

Collaborator: Avery Miller‍ ‍