Digital Summer Clinic Internship Week 6

With just two weeks left in the internship, this week felt like we were really pulling everything together. A lot of our time went into tightening up the structure—both for the website and the pitch deck.

For the site, I focused on laying out the flow so it clearly communicates what the brand is all about. The goal is to make it feel intuitive and trustworthy from the first click, with space for the team to plug in final content soon.

Alongside that, we started developing the pitch deck to the new branding. We’re keeping things aligned so it tells the same story as the site—visually and strategically. It’s definitely a team effort, and we’re finding a rhythm that works.

Outside of project work, we had a great panel conversation this week about artificial intelligence—how to use it responsibly, how to avoid common misconceptions, and how it’s shaping marketing strategies today. It was a valuable reminder that technology is only as good as how thoughtfully we use it. Thank you to Nic Woods for hosting and our two special guests: Dawn Verbrigghe, CEO of Jottful and Ali Nasrallah, Senior Digital Strategy Lead at Google.

And on a personal milestone: I officially earned my Google Analytics Certification! It’s been rewarding to better understand how data and strategy connect, and how analytics can support smarter, more intentional decisions when it comes to building digital experiences.